Hi guys,
Thanks all for the awesome feedback. Unfortunately we have had super little time to address the tutorial since submitting yesterday and we are still working on how best to give a tutorial without flat out explaining the mechanics.
But for those who are interested I'll give a bit of an over view. @tschmitz is pretty close on most things.
Followers will increase or fall naturally over time. Each month you will lose money, this will double each month, starting at 20,40,80 etc, producing social media content is the only reliable way to get money (besides the perk).
Producing content will increase followers, earn income and increase stress. Stress will decay over time and if it reaches 100 it's game over. Having negative money will also increase stress (there is a bug where it increases each tick, this isn't meant to happen but right now negative money is almost guaranteed game over). Better content, accessed by buying computer up grades improve amount of followers, Income but more stress and take longer.
Parental loan gives a quick cash boost, Showman increases followers from content, grifter actually increases earning from content (but how much you can earn is capped so it only effective very early, this is not intended), beggar decreases how many followers you can lose from natural ticks, attention who're makes content complete faster by a few ticks, gamer and vapid increase the followers and income of some content (this suffers from the same bug as grifter).
Yes marketing does nothing. Pretty long winded explanation but hopefully it helps you guys who want to beat the game. Will hopefully have a more succinct how to play soon.