I'm a sucker for both alchemy/potion mixing games and store management games, and I really enjoyed this one for that reason. The story intro was nice, the mini-games were fun, looking up recipes made me feel like a real apothecary, and the art style was fitting. I'm not sure it entirely fit the theme as the customers appearing every 10 seconds didn't really have an effect on the actual gameplay. They never got tired and left or anything. I'm glad they didn't though. I feel like this game works better as a relaxing, thoughtful game rather than a frantic, mini-game blitz.
However, while this game is very charming, it really needs a UX makeover. At the beginning, I was just pressing all the different arrow keys and was always surprised at what the screen did. I had read to press down to open the recipe book in the tutorial, but I had no idea there was even a cauldron until coming back and looking at the screenshots. The relationship between the shop screen, mini-game screen, cauldron screen, and recipe book screen was just not clear. Even something as small as adding arrows at the sides or maybe transitions would have helped immensely.
Regardless, once I figured out how the UI worked, I really enjoyed the game.